A dream client with a dream result - Human Experience

Chances are you have an item of their clothing in your wardrobe; AS Colour. Check the tag on the latest merchandise you’ve purchased at a concert or maybe some corporate giveaway t-shirt you’ve been given – odds are it’s an AS Colour garment.

I’ve had a business crush on this business for years. AS Colour is all about exceptional quality garments that are built to last and they aim to reduce waste and encourage conscious consumption. They are all about fit, fabric and finish – when you put an AS Colour product on, it just feels good.

It was towards the end of 2022, when the Owner & Founder of AS Colour, Lawrence Railton reached out to me about mystery shopping. I tried hard not to fan girl too hard and I must have pulled it off because, within a couple of months, we were working together, mystery shopping their stores monthly.

18 months later, I’m proud to report that our partnership with AS Colour is still going strong. Every month we mystery shop their Australian and New Zealand stores. And every month, AS Colour takes on board this feedback, they discuss the findings with their store managers, they celebrate success and they implement the appropriate coaching. They are literally a dream client 😍.

Monica Wooff, Retail Operations Manager ANZ recently agreed to us taking a dive into the impact our partnership has had on their business and why they mystery shop. The end result is this amazing case study that is both a testament to the exceptional operators that AS Colour are and to my team here at Human Experience.

If you’ve ever wondered exactly how we help businesses deliver exceptional service consistently, take a few minutes to check out this case study – there are some great takeaways from Monica.


In a world where consumers are mindful about where they spend their money, the best retailers (like AS Colour) are investing to ensure their people deliver on their service standards – consistently. They are 100% committed to customer service excellence. These retailers are the brave ones. They are open to the feedback and they are ready for the hard work that comes with the territory; the training, the coaching and the accountability.

Our purpose is to support businesses to deliver exceptional service consistently. Thank you Lawrence, Monica, Lorna and all the amazing Store Managers and their teams at AS Colour for giving us the opportunity to support your business to be as awesome as it is.

If you’re ready to be brave and talk about how we can support your business, book a free 30-minute consult with me here.

You know where I am when you’re ready 😃

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Human Experience acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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