In an interview recently I got asked to give advice around the best way businesses can market their business.

My answer was simple. Focus on your service.

Make sure your service is nothing short remarkable.

A few years ago, I spent the day behind the scenes at Disneyland LA while in a knowledge and study tour with Business Chicks. And we got an interesting insight into how Disneyland operates and what makes them so exceptional.

And my key learning was - everything is intentional.

We work with a lot of great businesses at Human Experience - the businesses who are brave enough to get feedback from our mystery shoppers every month, so they get an insight into their customer’s experience. From here they coach their team and implement change and are on a constant journey of continuous improvement.

The ultimate accountability in service is your customer.

In her work as an analyst, specialising in technology research and strategy, Charlene Li has found that the exceptional companies have one thing in common, they are customer obsessed.

A lot of businesses like to think they are customer centric, but are they customer obsessed?

At Human Experience we love the impact that we can have working with our clients and we love data, because it quantifies the impact that we have.

If I’m honest recruitment has never been one of my favourite tasks but that doesn’t mean I don’t appreciate just how critical it is to find the best people for your business. When I am in recruitment mode, I throw a lot of time, energy and resources into it because I’ve seen first-hand how a business’ talent is a key determinant of success or failure.

Now any leader would most likely agree with my sentiments “yes of course, we want to make sure we hire the best” and while it might seem straight forward, the reality of what goes on when recruiting is very different.